SUBLIMATION OF THE EGO

Thursday, January 25, 2007

"Design, of course, is also a form of expression, but expression as a by-product of the process rather than self-expression as a goal in itself: DEsign, signs of, about and on behalf of something; not MEsign, signs of or about the designer. Designers are messengers - we are not the message. Sublimation of the ego is a necessary component in the employed, motivated, social transaction that is a design commission."

Simon Johnston

Visto en ComputerLove

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